Anya, an innovative pregnancy, parenting and baby feeding app, has launched in Enfield to offer parents free 24/7 support throughout pregnancy and up until baby turns 2 years old.
The partnership between Enfield Council and Anya will enable all Enfield parents, carers and anyone expecting a baby to access round-the-clock infant feeding support on their phones and devices anywhere, anytime.
Anya’s premium features include 3D interactive animations, award-winning AI-powered virtual companion, web drop-ins, parenting programmes, live chat with parenting specialists and information about local Enfield parenting services to support the early parenting journey. Free premium access is available throughout the critical 1,001 days from conception to the child's second birthday.
Enfield Council is committed to creating an environment where all children can thrive through effective early help, which will lead to improved outcomes in a supported environment.
Enfield Council’s Cabinet Member for Children’s Services, Cllr Abdul Abdullahi, said: “As a Council, we are very proud to offer access to apps such as Anya that can support the journeys of new parents in Enfield.
“As well as Anya, our trained and caring professionals are available during critical times in your child’s development.
“From free online Solihull Approach courses about emotional health and child development to providing frequent workshops on postnatal fitness, breastfeeding, baby massage and more in our Youth and Family Hubs, new parents of Enfield can always get the support they need.”
Dr. Chen Mao Davies, CEO of Anya, said: "I am incredibly proud to welcome Enfield Council as a partner in our mission to provide round the clock support for parents in their early parenting journey. Anya's AI virtual companion is here to empower families with 24/7 support on pregnancy, parenting, and infant feeding for children aged 0-2 years.
“Together, we will enhance the parenting experience and ensure that every family has access to the resources they need for the best start to life.”
Anya is part of the Start For Life Offer for parents as a digital support companion. The initiative has been supported with funding from the Department of Education.
Download the Anya app to your phone by clicking on the link below. Complete the signup by entering your full Enfield postcode and if eligible, the app should upgrade you to the full premium version of Anya.
For more information and to download Anya, click here.